Archive for the 'Marketing and Branding' Category

May 08 2013

Peter Littmann Corporate Branding Speaker

Published by under Marketing and Branding

Chairman and CEO of “Brandinsider GmbH” and Corporate Branding Speaker

Corporate Branding Speaker Peter Littmann Brandinsider GmbHDr Peter Littmann is Chairman and CEO of Brandinsider GmbH, a strategic brand-consulting firm in Germany. From 1997 until 1999, he was Chairman and CEO of Wünsche AG, which at that time were holding brands like Joop! and Cinque. From 1993 to 1997, he was Chairman and CEO of Hugo Boss AG, a global men’s fashion design company. He is also currently Professor of Marketing at the University of Witten/Herdecke, Germany.

Previously Dr Littmann spent 12 years with Vorwerk & Co., holding various positions, including Member of the Executive Board, General Partner and President. From 1978 to 1981 he was Executive Director at Rosenthal AG, Germany’s finest China producers. Prior to that, he served as President of the Carpet Division at Girmes Ltd.
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Mar 22 2013

Rita Clifton – Branding Speaker

Former Chairman of Interbrand and Branding Speaker

Branding Speaker Rita Clifton Former Chairman of InterbrandRita Clifton has been called ‘The Doyenne of Branding’ by Campaign magazine, ‘Brand Guru’ by the Financial Times, and the Daily Telegraph described her as “The Brand Leading the Brands”. Rita is the former London Chief Executive and Chairman at Interbrand, the world’s leading brand consultancy, and Vice Chairman and Strategic Director at Saatchi & Saatchi. Rita now has a portfolio of chairing and non-executive directorships, including Bupa, Nationwide, Dixons retail plc and Populus.

“The brand is the most important and sustainable asset any organisation has – and it needs to be the central organising principle”
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Dec 21 2012

Nick Fry – Brand Marketing Speaker

Published by under Marketing and Branding

Chief Executive Officer for Mercedes AMG Petronas Formula One Team and Brand Marketing Speaker

Book Brand Marketing Speaker Nick FryNick Fry has been CEO of what is now the Mercedes AMG PETRONAS F1 Team since 2005. He has transitioned the team through ownership by British American Tobacco, Honda and a management buy-out and sold the team to Mercedes and the Abu Dhabi sovereign wealth fund in 2010. He recently secured the services of Lewis Hamilton (after 14 years with McLaren), replacing Michael Schumacher to partner Nico Rosberg in the team’s pursuit of the 2013 World Championship to add to their 2009 World Constructors’ and Drivers’ titles.

“A talented leadership and motivational speaker”
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Nov 02 2012

Brian Sims – Branding Speaker

Published by under Marketing and Branding

Former Marketing Director of two F1 teams, Benetton and Lola Scuderia Ferrari and Branding Speaker

Brian Sims - Branding SpeakerBrian Sims is first and foremost a world class professional salesman with an exceptional track record. Having initially built a reputation in the corporate sector, he moved into the world of international motorsport and became one of the sport’s most successful sponsorship sales exponents. His achievements include being the first salesman to secure the multi-million dollar deals that brought FedEx, Gillette and Marconi into Formula 1. Brian is also the Founder and one of only three Honorary Life Members of the prestigious Motorsport Industry Association, the trade association that represents the £5 billion British motorsport industry.

“ Selling in the Fast Lane – From Xerox to Formula 1”
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Oct 29 2012

Jo Malone – Branding Speaker

Founder of Jo Malone Cosmetics and Jo Loves and Marketing and Branding Speaker

Jo Malone -  Marketing and Branding SpeakerJo Malone is the creator of one of the world’s most recognised luxury fragrance brands. She opened her first store in London in 1994 and spearheaded the worldwide positioning of the Jo Malone brand during the following years. Jo’s passion for fragrance never ceases and in 2011 she found she could do it again and launched her new global brand Jo Loves.

“One of the most creative and successful British business women”
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Sep 03 2012

Sir Stuart Hampson – Marketing speaker

Chairman of the John Lewis Partnership (1993-2007 and Marketing speaker

Sir Stuart Hampson - Marketing speakerSir Stuart Hampson is a highly regarded businessman was chairman of the John Lewis Partnership for 14 years until his retirement in 2007 having joined them after a twelve-year career in the Civil Service. He is currently President of the Employee Ownership Association, leads the Business in the Community Economic Regeneration team and is one of the Prince of Wales’ Ambassadors in this field.

“One of the longest serving and most successful leaders of a blue-chip company”
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May 28 2012

Simon Harrop – Marketing speaker

Published by under Marketing and Branding

Chief Executive Officer, BRAND Sense Agency and Marketing speaker

Simon Harrop - Marketing speakerSimon Harrop is the CEO of Brand Sense – global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory expert, Simon has enjoyed extensive public profiling through media. He is also a regular speaker, panel guest and contributor on the international marketing conference circuit.

“A Brand Sense expert”
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May 16 2012

Sergio Zyman – Management speaker

Leading Authority on Global Marketing, Branding, Strategy and Management speaker

Sergio Zyman - Management speakerSergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.

“ He’s The Real Thing” – Time magazine

In detail
Sergio´s record as a master marketer includes tenures with Pepsico and Proctor and Gamble, but he is best known and internationally respected for his bold actions at Coca-Cola when he re-conceptualised the company’s marketing strategy and boosted worldwide annual volume from 9 billion to 15 billion cases – the most explosive growth period in the company’s history.
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May 14 2012

Jay Conrad Levinson – Marketing speaker

The Father of Guerrilla Marketing and Marketing speaker

Jay Conrad Levinson - Marketing speakerJay Conrad Levinson is the founder of Guerilla Marketing and one of the leading figures in the marketing world. Also the author of the best-selling marketing series in history, Guerrilla Marketing, plus 30 other business books, selling over 14 million copies. His Guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

“Jay is one of the foremost business marketing experts in the world.” Entrepreneur Magazine

In detail
Jay taught Guerrilla Marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine and online columns published monthly on the Microsoft and GTE websites.
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Apr 23 2012

Niki Lauda – Communication speaker

Former Formula One World Champion and Communication speaker

Niki Lauda - Communication speakerNiki Lauda is probably known as one of the best Formula 1 racing drivers the sport has ever seen. This three-time World Champion survived one of the worst, fiery crashes ever seen in Formula 1 only to walk away from a near-certain 4th title in 1976. His triumphant second career in the mid-1980s with McLaren saw him as the elder statesman of F1 and the tutor of young “Professor” Alain Prost.

“To finish first, one must first finish.”

In detail
After recapturing the F1 title in 1977 with Ferrari, Niki abruptly quit to join Bernie Ecclestone’s emergent Brabham-Alfa Romeo team. He won two races for Brabham before, once again, abruptly retiring in 1979 to devote all his efforts to his then-fledgling airline, Lauda Air. He could not resist the urge to make a comeback, and in 1982 he rejoined Formula 1, winning his third GP after returning and the 1984 title. Finally giving in to the years, he retired for good with 25 GP wins after the 1985 season.
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