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Archive for the 'Marketing and Branding' Category

Sep 15 2014

Tim Wallace

Published by under Marketing and Branding

Photographer

Tim WallacePhotographer Tim Wallace is the driving force and creative thinking behind Ambient Life. A global award winning photographer his work is often described as both conceptual and dramatic. Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Mercedes and Morgan as well as shooting some of the world’s most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Chevrolet and Mustang in the US.

“Photography is not a career, its an obsession, the desire to create something inspiring is very important to me, being out there shooting is where things happen…”


In detail

Recently named as one of the UK’s most creative photographers whilst in the US, Scott Kelby described Tim as one of the ten most influential photographers in the World today. At the age of 15 Tim ran away from home and lived for some time on the streets of London, later joining the Marines he suffered a climbing accident that left him in hospital for 9 months where he was brought back to life 3 times. His drive and passion for life and achieving his ambitions are fuelled by his amazing life experience have taken him on a truly amazing journey of success.


What he offers you

Tim describes photography as his creative passion with the ability to use light to capture a single moment that can be be all inspiring. His view of life and his background expereinces lead him to both be creative and also be a truly driven individual to achieve and also understand the world around him. For Tim there are no barriers, only opportunities and adventures to enrich both his own and others lives


How he presents

Recognised within the automotive industry for his amazing passion and creativity, Tim is considered one of the leading photographers in the world today and has a unique style that inspires people and clients around the world.

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Aug 01 2014

Scott Feasey

Entrepreneur, CEO and MD at iris Middle East

Scott FeaseyScott Feasey is CEO and Managing Director at iris ME (formerly Expression FZ LLC), one of the world’s largest independent advertising networks and the pioneers of “Brand Participation”. Iris offers integrated marketing solutions including advertising, corporate identity, promotions, direct marketing and interactive media. The award winning agency has a consistent history of achievement within diverse organisational structures from start-ups, to mid size regional companies to global corporations.

“Today, there are TWO kinds of brands. Participation brands and dying ones”


In detail

Scott holds a degree in Business and Psychology from the University of Leicester and diplomas from the Institute of Sales Promotion and the Institute of Direct Marketing. He sits on the Advisory Council Board of the American University in Dubai and lectures at other schools. Before setting up his own company, Scott worked for Saatchi & Saatchi as Group Account Director and Marketing Director, responsible for half of the agency’s clients around the globe. He was responsible for new business wins, including initial client brand planning and strategy.


What he offers you

With a multi-discipline background built up over 18 years at major network agencies in London and the Middle East, Scott has an extensive knowledge and gives important insights into delivering integrated marketing solutions for leading brands. An entrepreneur that set up his own agency, Scott knows what it takes to build a successful and profitable company.


How he presents

Scott is a lively and funny speaker who is passionate about brand marketing and being the best at what you do.

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Jul 28 2014

Martin de Munnik

Published by under Marketing and Branding

Neuromarketing Expert

Martin de MunnikMartin de Munnik is a Neuromarketing Expert who co-founded Neurensics in 2011, undoubtedly the most innovative neuromarketing company in the world. Using fMRI techniques, on a monthly basis they study dozens of marketing stimuli, recently also in the U.S. This new discipline in marketing research offers a spectacular insight into consumer behaviour and even predicts purchase intent.

“Since his first day in advertising Martin de Munnik has been interested in how it works.”


In detail

Martin De Munnik’s broad background and unique neuromarketing expertise make him an inspirational strategist in demand by companies around the world, advising them on developing profitable marketing and branding strategies. De Munnik routinely holds workshops and lectures on topics such as, how the consumer brain works, activating the “buy button” and practical applications for the latest neuropsychological findings in marketing.


What he offers you

With examples taken from his own studies, Martin explains how the consumer brain functions and provides audiences with tips and tricks that they can put into practice tomorrow.


How he presents

His thirst for knowledge and understanding, his broad background and years of experience make him an inspiring strategist who advises national and international companies in developing profitable brands.

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Jun 23 2014

Rory Sutherland

Chairman of Ogilvy and Mather & Digital Marketing Expert

Rory SutherlandRory Sutherland is Vice-Chairman at Ogilvy & Mather UK. He is one of marketing’s most original thinkers and influential speakers, a leading light in the advertising industry, and as outspoken as he is creative. He stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. He has been awarded with the prestigious 25th anniversary IDM Honorary Fellowship.

“He is one of the world’s most sought out advertising geniuses“


In detail

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies. An immediate understanding of the possibilities of digital technology and the Internet powered his meteoric rise.


What he offers you

In his speeches, Rory provides an alternative perspective on marketing. He looks at the successes, the failures and the outright bizarre from the ad world. He analyses what branding means, what creativity is, and the value of persuasion over compulsion. His professional talent and expertise are undisputed, but it is his vision, tireless energy and legendary flamboyance that carry his reputation far and wide as a champion of direct and digital marketing techniques.


How he presents

Rory is a persuasive and charismatic speaker who has a tremendous knack for making ideas come to life in an easily digestible way.

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Feb 02 2014

Michael Cole

Published by under Marketing and Branding

Former Director of Harrods

Michael Cole SpeakerMichael Cole is the chairman of Michael Cole & Company Limited, the public relations and broadcasting company that he launched nine years ago. Having hosted The Michael Cole Show on Living TV for three seasons and nearly 100 programmes, Michael believes that there is not much that can shock or surprise him now!

“The British Jerry Springer”


In detail

For 27 years, Michael was a reporter. He qualified as a journalist while working on daily newspapers and then joined an international news agency. In 1967, he went into television. He joined Anglia TV as a reporter, moving to the BBC 18 months later. From 1968 until 1988 he was a television correspondent, working for the BBC. In 1988, he was invited to join Harrods and the House of Fraser group. For 10 years, he was the Director of Public Affairs. Michael retired from Harrods in 1998 to set up his own company.


What he offers you

Michael Cole’s varied and fascinating career has made him a sought after presenter at conferences, product launches and events worldwide. Michael hosted Luxuria 2007 in San Moritz, Switzerland and his skills as a presenter were greatly appreciated by the attendees.


How he presents

Highly professional, amusing and engaging, Michael is a superb presenter well used to the pressures of working in front of a live audience and guaranteed to make any event a success.
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Jan 25 2014

Xavier Prabhu

Consultant & Leading Thinker on Branding & Communication in India

Xavier Prabhu SpeakerXavier Prabhu is among the leading thinkers and consultants on branding and communication in India. He sits on the board of Governors of ISB & M, a leading multi-city B-school in India and has been on the Board of Symbiosis Institute of Mass Communication, GICONS and COMMITS among others.

“Xavier Prabhu was chosen by the Leadership Institute, US as an outstanding achiever from India”


In detail

Xavier Prabhu has worn many hats including those of a writer, editor, teacher, trainer, consultant and entrepreneur in a successful career span and has had the opportunity to work with leading CEOs in knowledge sector among others. He founded and headed editorial for almost three years from inception for businessgyan – a business handbook for over 26 months besides freelance writing for one of India’s largest IT periodicals. In April 2008 he was one of the entrepreneurs in the branding space chosen by Insead Business School Singapore to interact with its students on a visit to India.


What he offers you

Xavier Prabhu is a regular speaker on various subjects including branding, PR and entrepreneurship and a visiting faculty to many leading educational institutions in India. He combines his deep knowledge of the subject with his role as an entrepreneur over the past 7 years in creating one of India’s most promising integrated communication firms.


How he presents

Xavier Prabhu is at his best in an interactive setting where he connects with the audience and takes them through his journey, insights and experience in his experienced and unique style.

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Nov 12 2013

Erik D’Auchamp

CEO at Mahou India

Erik D’AuchampErik d’Auchamp has worked in several countries, cultures, and companies over the past decade in sales, marketing, start-ups, and managerial roles. At present he is the CEO at Mahou India (Mahou San Miguel). He brings an extensive marketing and innovation background to the table having worked with global brands across 5 continents. Erik is a true citizen of the world and is able to connect with many different cultures.

“20th century ideas and ideals applied to the 21st century –
business anything but usual!”


In detail

An alumni from Harvard Business School and Copenhagen Business School, Erik is still on a quest to keep learning and challenge conventional thinking


What he offers you

Erik takes audiences through unconventional ways of helping solve traditional problems, finding inspiration in unimaginable places and applying them to business. Erik d’Auchamp gives managers a framework which can help them get themselves, their employees, and ultimately, their company back on track through personal growth by giving alternative solutions to traditional problems using 20th century ideas for 21st century business solutions.


How he presents

Erik engages his audiences using quotes from Gandhi, giving a fresh and unique approach to business challenges.
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Oct 31 2013

Clive Humby

Leading Market Analyst, Former Chairman & Co-founder of dunnhumby

Clive Humby SpeakerClive Humby is the former Chairman and co-founder of dunnhumby, a leading international marketing company, providing both consultancy and facilities managed services to a broad range of blue-chip clients. At dunnhumby, Clive was responsible for working with clients on their marketing and communications strategy and dunnhumby’s strategic direction. A specialist in customer retention, he is the chief architect of Tesco’s Clubcard and segmentation programme.

“Clive expertly develops highly successful marketing and communications strategies”


In detail

Prior to forming dunnhumby in 1989, Clive was Chief Executive of a major market analysis company. He has over 25 years experience of applying mathematical modelling methods to marketing, retail location and retail decision support. He has been responsible for the development of many major innovations in marketing segmentation and retail marketing, such as the ACORN system. Clive is actively involved with education, especially in the area of marketing technology and measurement.


What he offers you

Clive understands what is critical to your success and his high content presentations are filled with actionable points. In a tough competitive climate in which consumers chase the best deals, Clive shows how loyalty really works and how segmentation allows you to target special offers at low cost – with maximum returns on investment.


How he presents

His ideas are fresh and his presentations are warm, amusing and riveting. He is renowned for his clear and fluent speaking style and continues to be in great demand by corporate clients the world over.
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Sep 02 2013

Prof. Richard Parry-Jones

Published by under Marketing and Branding

Former Group Vice President-Global Product Development, & Chief Technical Officer at Ford Motor Company

Richard Parry-Jones SpeakerRichard Parry-Jones CBE is an automotive engineering leader who worked for the Ford Motor Company for 38 years between 1969 and 2007. He chairs the Welsh Assembly Government Advisory Group for developing policy on Economic Growth, Transport and Energy, and was recently appointed Chair of Automotive Industry Growth Team for the UK Government. He is now working on a variety of projects, having formed an engineering consultancy company with a blue chip client portfolio.

Richard is the engineer once known as Ford’s “secret weapon”


In detail

Richard Parry-Jones holds a 1st Class Honours degree in Mechanical Engineering. He was responsible for many milestones in the evolution of Ford. He spent nearly ten years as Group Vice-President in charge of R&D for all of Ford and its subsidiary companies worldwide, leading a staff of 30,000 professionals in a network of Product Development centres in 15 countries. In more recent years, he has specialised in the development of environmental technologies and is also renowned for his expertise in driving dynamics and refinement. He was also the Company’s Chief Technical Officer for the last eight years. In 2005 he was awarded a CBE in The Queen’s New Year honours list for services to the automobile industry. He is Pro Chancellor and Visiting Professor in Automotive Engineering at Loughborough University.


What he offers you

Ex-Ford engineering supremo, Richard Parry-Jones’ feel for the customer and technical expertise helped improve all the Ford brands and his drive and determination are an inspiration to engineers throughout the Motor Industry. His insights into his outstanding contributions to the development of new vehicles are truly fascinating and actionable.


How he presents

Known throughout the industry for his expertise in vehicle development – particularly in the area of driving dynamics and refinement, Richard Parry-Jones is a very composed, clear and fascinating speaker.
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Jul 03 2013

Carsten Buhl

Published by under Marketing and Branding

Expert in Branding, Marketing & Sponsorship

Carsten Buhl SpeakerCarsten Buhl is a senior marketing professional, with 18 years of international FMCG marketing and sales experience. He currently serves as a Member of the Supervisory Board of Carlsberg Breweries and as the Senior Manager in charge of executing all UEFA related sponsorships. Previously he was in charge of all sponsorship for the UEFA EURO 2008 and EURO 2012 projects as well as heading the UEFA Cup and Super Cup for 3 editions.

“Building your brand on consumer passion is the unequaled best driver for commercial success”


In detail

Carsten joined Carlsberg Group Companies in 1993 and has since been involved in a variety of projects for the Group. He has worked and lived in Italy, Spain, Portugal, Malaysia, Poland and Switzerland. Carlsberg is among the world’s top football sponsors having been involved for more than 20 years with clubs like Liverpool, Arsenal and in tournaments like the EURO Cup, the UEFA Cup and the UEFA Super Cup.


What he offers you

In his presentations he carefully explains to audiences how to drive sales growth by delivering a high quality innovative toolbox of activation opportunities to markets and unprecedented excellence in on-site sponsorship execution.


How he presents

Carsten’s speeches are very interactive, he wakes people up, forces interaction, provokes and asks questions – he gives actionable answers and recommendations on the spot. Films and live examples are often part in what he presents.
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