Jan 22 2009
Martin Lindstrom
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Author of “Buyology”, Marketing consultant and Brand advisor
Founder and CEO of BBDO Interactive Europe and Asia Pacific
Martin Lindstrom is a world leading expert on branding.
Since defining ten revolutionary branding rules he has provided brand-building advice to a host of international organisations.
His clients include Mars, Pepsi, American Express, Mercedes-Benz, Ericsson and Yellow Pages.
He is also a member of several international boards including Wotch, Hitwise and eKit.com.
A master on the power of brands
In detail
Until 2001 he was world-wide Chief Operating Officer for BTLookSmart.
He is founder and CEO of ZIVO, Australia/Asia’s largest Internet solution company, and co-founder of BBDO Interactive Europe -later renamed Framfab- Europe’s largest Internet solution company
What he offers you
A visionary and an educator in the rapidly growing field of on- and off-line branding, he unveils how to use emerging techniques for building strong, international brands.
From his latest work, the concept of sensory branding, the untapped branding potential, you will learn how to identify the next generation of brand building as well as the required step to step actions on how to establish a solid sensory branding strategy
Martin Lindstrom video presentation click on the text
Topics
Marketing in Crisis
Buyology
ROI Branding Why Isn’t My Brand Working?
B2B Branding – Ensure Growth through Solid B2B Branding
Step 1-2-3 Branding How to Build a Brand from Scratch
Contextual Branding: When brands turn intelligent
Sensory branding – The Untapped Branding
Branding Asia – Understand the Asian market potential
Publications
2008
BUYology
2005
BRANDsense
2003
BRANDchild
2001
Clicks, Bricks & Brands
1999
Brand Building on the Internet
1994
Why Trade Marketing?
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