Mar 23 2018
Ted Rubin
Leading Social Marketing Strategist
Ted Rubin is a leading Social Marketing Strategist, Acting CMO of Brand Innovators and Co-Founder of Prevailing Path, a shopper media company. Ted is the most followed CMO on Twitter; ranked No.13 on Forbes Top 50 Social Media Power Influencers and No.2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
“Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.”
Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network and grew 100,000+ followers for e.l.f. Twitter handled in 2009 over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day. Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by PublicisGroupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky and SheSpeaks.[/expand]
Ted believes the key to continuedsuccess for any brand isengagement and listening to customers. We all love when someone listens to us. When your customers hear from you, their excitement will spread along with your reach and reputation. Ted demonstrates how in today’s fast changing world,Return on Relationship (ROR)through connection, loyalty, recommendations and sharing,will give businesses acompetitive advantage.[/expand]
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people[/expand]
Watch a video presentation of Ted Rubin
Topics
Social Media
Strategic Marketing
Return on Relationship
Brand Loyalty
Publications
2017
TheAge of Influence
2015
How to Look People in the Eye Digitally
2013
Return on Relationship
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