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Archive for the 'Marketing and Branding' Category

Oct 29 2012

Jo Malone

Founder of Jo Malone Cosmetics and Jo Loves

Jo Malone SpeakerJo Malone is the creator of one of the world’s most recognised luxury fragrance brands. She opened her first store in London in 1994 and spearheaded the worldwide positioning of the Jo Malone brand during the following years. Jo’s passion for fragrance never ceases and in 2011 she found she could do it again and launched her new global brand Jo Loves.

“One of the most creative and successful British business women”


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In 1999 Estee Lauder announced the acquisition of Jo Malone but Jo remained Creative Director until her departure in 2006. She developed products which helped to establish the brand as an innovator within the international beauty industry. In 2010 she presented ‘High Street Dreams’ on BBC One helping small businesses realise their dreams of trading on the British high streets. The show successfully helped to create six new British brands. [/expand]


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In her presentations Jo gives useful insights into the world of retail using her successful business experience and unique entrepreneurial spirit. She is also in great demand at after dinner events.[/expand]


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Jo is an inspirational and charismatic speaker and highly sought after at national and international events and conferences.[/expand]
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Sep 03 2012

Sir Stuart Hampson

Chairman of the John Lewis Partnership (1993-2007

Sir Stuart Hampson speakerSir Stuart Hampson is a highly regarded businessman was chairman of the John Lewis Partnership for 14 years until his retirement in 2007 having joined them after a twelve-year career in the Civil Service. He is currently President of the Employee Ownership Association, leads the Business in the Community Economic Regeneration team and is one of the Prince of Wales’ Ambassadors in this field.

“One of the longest serving and most successful leaders of a blue-chip company”


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A founding deputy chairman of London First and past President of the Royal Agricultural Society of England (2005/06), he is President of the Employee Ownership Association and continues to champion the benefits of employee engagement in business. Sir Stuart chaired the team tackling Economic Renewal in deprived communities, and he is one of the Prince of Wales’s Ambassadors in this area. He has been a member of the Corporate Leaders Group pressing the government for stronger action on climate change. He was made a Knight Bachelor for services to retailing in 1998.[/expand]


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A popular and likeable businessman, Sir Stuart Hampson presided over a courageous programme of modernisation and all without sacrificing the partnership ethos and principles that were embodied in its 1929 constitution co-ownership and the happiness of its staff. He provides insights into how JLP’s success came from a host of improvements made by 68,000 people who are motivated to deliver outstanding customer service, which translates into profits that feed back to staff.[/expand]


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At a time of such economic uncertainty Sir Stuart Hampson delivers a positive outlook on how to sustain a beneficial impact in the challenging conditions we all face. His high content presentations are enriched with useful anecdotes and his style of delivery is relaxed but authoritative combined with humour and warmth.[/expand]
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May 28 2012

Simon Harrop

Published by under Marketing and Branding

Chief Executive Officer, BRAND Sense Agency

Simon Harrop speakerSimon Harrop is the CEO of Brand Sense – global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory expert, Simon has enjoyed extensive public profiling through media. He is also a regular speaker, panel guest and contributor on the international marketing conference circuit.

“A Brand Sense expert”


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Before establishing BRAND Sense Simon worked in a variety of marketing roles. A strong belief in the power of the sense of smell led him to form The Aroma Company in 1993. The Aroma Company provided strategic brand development and promotion through the sense of smell. Simon launched Brand Sense in 2006 with business partner John Phillips to help carry the message of sensory marketing out to a wider audience. Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.[/expand]


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Simon shows audiences how they can use multi-sensory branding to develop products, services and communications that express their brands personality in new ways and helps them to develop deeper emotional connections with customers.[/expand]


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Simon’s entertaining, high-energy style and power-packed presentations have built his reputation as a speaker who really delivers.[/expand]
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May 16 2012

Sergio Zyman

Leading Authority on Global Marketing, Branding, Strategy

Sergio Zyman - Management speakerSergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.

“ He’s The Real Thing” – Time magazine


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Sergio´s record as a master marketer includes tenures with Pepsico and Proctor and Gamble, but he is best known and internationally respected for his bold actions at Coca-Cola when he re-conceptualised the company’s marketing strategy and boosted worldwide annual volume from 9 billion to 15 billion cases – the most explosive growth period in the company’s history.[/expand]


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Sergio challenges audiences to re-think their marketing strategies and he provides the framework to understand customers more deeply and in ways that will help drive growth. He also explains how research-based and results-oriented business strategies and marketing can help accelerate topline growth.[/expand]


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He energizes audiences with his creative genius and dynamic, unpredictable style. A master of unconventional wisdom, he is not afraid to challenge audiences and take controversial points of views.[/expand]
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Apr 08 2012

William Higham

Trendspotter, Founder of Next Big Thing

William Higham speaker William Higham is one of Britain’s leading consumer trend authorities, an acknowledged expert in interpreting research and skilled predictor of consumer change His expertise comes from 20 years’ consumer experience. He spearheaded press and marketing strategies at Sony, Virgin and Universal in 1990s. After consulting for media and fashion brands, his passion for cultural and consumer trends led him to launch consumer trends consultancy Next Big Thing in 2002.


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William Higman regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs focus groups and in-house workshops, and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends. He has worked with a range of clients: brands from BSkyB and BBC, to Barclays and HSBC; and agencies from Mindshare and Mediacom to Ogilvy and Grey.[/expand]


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William Higham provides early warning of future market trends. He uses consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. His tailored trend interpretation provides actionable, innovative business solutions for today – and tomorrow. His book , the first practical guide to trendforecasting, ‘The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit’ ‘ is published on September 2009.[/expand]


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He is a is a highly popular speaker at internal and public conferences, PR events, media days and seminars He has addressed events organised by Aga, AOL, Archant, Association of Online Publishers, The Bookseller’s Association, EMAP, Heart FM, Internet World, Mindshare, OMD and World Wireless Forum[/expand]
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Feb 03 2012

Cor Molenaar

Cor Molenaar – Microsite

CRM & e-commerce Strategist

Cor Molenaar speakerCor Molenaar is a Strategic Consultant, specialised in the development of e-commerce strategies and Customer Relationship Management (CRM). Through his firm eXQuo Consultancy he advises organisations on the commercial application of Internet and CRM. He is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.

Awarded The Netherlands Direct Marketer of The Year Award in 1994


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Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he completed a Masters in Change Management from the Free University in Amsterdam, and presented a highly informative paper on the Application of Information Technology in Marketing in 1997. An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. He is a leader in his field: the tension between sociology, technology and marketing. He is not only conducting academical research on this matter, but also advising companies.[/expand]


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Cor Molenaar puts people in the centre of all the changes that are occurring in society and companies. He brings a unique blend of vision, education and corporate expertise to customer focused business. His work is recognised not only on the business front, but in academia and research as well. He has a proven track record in helping companies to develop valuable customer relationships and an astute understanding of the top management perspective. All of his presentations are tailored to the needs of the client.[/expand]


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Cor Molenaar is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations. With enthusiasm, involvement and filled with humour and skill, he takes audiences along on a journey to the new world, sketching future developments in a practical manner.[/expand]
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Dec 26 2011

Rafe Offer

Entrepreneur & Former Global Marketing/Innovation Director at Diageo, Coca-Cola & Walt Disney

Rafe Offer speakerRafe Offer is a marketeer with a track record of generating profitable new growth for some of the best known brands on the planet. He was on the team at Walt Disney that launched what became a billion dollar licensing product business for grown-ups in the 1990s. Recently, Rafe was instrumental in the development of the world’s fastest growing Recruitment Business – a business that was last month profiled by The London Business School as a model for an innovative start-up. He is also a serial seed funder and entrepreneur, for example he founded sofarsounds.com, an underground movement supporting new music via secret gigs in people’s living rooms.

“A Marketing Genius and incredibly inspirational speaker”


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Rafe has a wealth of experience to tap into from working on the inside at Director level for Walt Disney, Coca-Cola and Diageo. He has also served as an independent consultant with a diverse and impressive range of companies – from online companies such as Moneysupermarket.com, Amazon and Findaproperty.com to the more traditional (AXA Insurance, Aviva Insurance, the Daily Mail Media Group and Reed Elsevier). Rafe’s experience as board member and investor for start ups gives him a pragmatic and cutting edge balance to the big company world. He is also a recognized social media expert who speaks regularly about digital innovation at the London Business School.[/expand]


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A peak into the inner workings of some of the most exciting brands and companies today….a rare blend of creativity and commercial acumen….direct experience helping start-ups grow quickly and profitable (and how to apply that knowledge to bigger companies) ….how to build a company culture that add immediately value to your bottom line….. What’s more, Rafe’s experience building a valuable Global network of music fans via Sofarsounds.com with literally no money offers cutting edge lessons on the right ways to use social media to build a brand.[/expand]


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With passion for what he does– and an engaging, relaxed interactive style that leaves audiences inspired.[/expand]
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May 20 2011

Christian Majgaard

Published by under Marketing and Branding

Expert in Branding, Marketing & Business Innovation & Former Director of LEGO

Christian Majgaard speakerChristian Majgaard was LEGO’s strategic brand and innovation wizard and global top executive in the 80’s and 90’s where he stood behind the creation of the LEGOLAND theme parks, Mindstorms robots, the Harry Potter and StarWars licenses and many other marketing successes. Since leaving LEGO he has set up his own highly successful consultancy and has worked with a number of corporations including Heineken, Rabo Bank, Swiss Re, Motorola, Disneyland and many others.

Fons Trompenaars in his book ‘21 Leaders for the 21st Century’ names Christian “as the man who recaptured the true mission of LEGO”


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Christian Majgaard was creative genius and senior director at LEGO until 2000, responsible for their global brand, product and campaign development of their core business (toys) as well as their Theme Park and Media divisions. He left LEGO in 2000 in order to consult and inspire other international companies on their strategy, marketing, innovation and branding, while keeping close ties to LEGO’s owner. Before joining LEGO, Christian was senior management consultant with PA Consulting®.[/expand]


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Christian challenges the business world’s conventional thinking within strategy, branding, marketing and business innovation through his well researched keynote presentations and his consulting.[/expand]


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Christian’s presentations are the perfect blend of useful actionable information and real life case studies, delivered in an innovative and creative way. He is acknowledged for turning deep thought into clear messages, compelling examples and great humour.[/expand]
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May 18 2011

Prof. Nirmalya Kumar

Professor of Marketing, Director of Centre for Marketing, London Business School

Nirmalya Kumar speakerProf. Nirmalya Kumar is one of the world’s leading thinkers on strategy and marketing. His acclaimed case study on easyJet demonstrates his ability to interpret market forces. Typically ahead of the game, his latest work concentrates on how organisations must become market-driving, as the era of push marketing is gone. Nirmalya is a celebrated academic, joining London Business School in 2004. He is Professor of Marketing, Director of Centre for Marketing, and Co-Director for Aditya V. Birla India Centre at London Business School.

“Push marketing is dead” Nirmalya Kumar


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Now based in Europe, he previously spent ten years in US academia. Nimalya has worked with 50 Fortune 500 companies (e.g., Akzo-Nobel, IBM, Sara Lee) in 45 different countries as coach, consultant, seminar leader and speaker on strategy, marketing, branding, retailing and distribution. He has also served on the board of directors of Bata India, BP Ergo, and Zensar Technologies and has made more than 100 press appearances including BBC, Business Week, CNBC, CNN, Financial Times, International Herald Tribune, and Wall Street Journal. He has written four business books, dozens of articles and is widely quoted in periodicals.[/expand]


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Do you want to position marketing more strategically within your organisation? He will show you how to raise the status of marketing by concentrating on cross functionality and bottom line impact. His most recent work positions him as the Western business leader’s insider’s guide to the art of doing business with Indian leaders and companies. He believes that the marketing function is currently in crisis and explains why. His teaching skills were recognised with Business Week’s highest four-star rating in their guide to MBA programmes.[/expand]


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His blend of research and business experience translates into powerful and pragmatic advice. Kumar learned marketing at the knee of Philip Kotler and practices what he preaches with energetic gusto. He is passionate about marketing and willing to espouse controversial positions.[/expand]
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Apr 25 2011

Professor Dominique V Turpin

Expert on Japanese Issues, President of International Business School IMD (Switzerland)

Dominique V Turpin speaker Prof. Dominique Turpin was named IMD President in 2010. He is also Nestlé Professor at IMD and was previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development). Given the recent developments in Japan in 2011, he is in great demand in the media for insights into Japanese issues as he attained his Ph.D. in Japan, speaks Japanese, lived in Japan for 5 years and has been responsible for the Japanese market for 25 years.

“Dominique Turpin is a leading Business Expert”


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Dominique Turpin received his master’s degree from ESSCA in France and earned a doctorate in economics from Sophia University in Tokyo, Japan. He has worked as a consultant and management educator, directing customized programs with a large number of international companies. He also served as a board member for ITOCHU Europe, a leading Japanese trading company and the Ecole Hôtelière de Lausanne. Prior to joining IMD, he spent several years in Tokyo as a representative of a French firm in Japan. He served as Visiting Professor at the Keio Graduate School of Business Administration, Japan. Since 1994, he serves as the IMD representative on the Academic Council of the China-Europe International Business School in Shanghai (People’s Republic of China).[/expand]


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With widespread executive seminar and consulting experience for clients in Europe, Asia and Latin America, Dominique Turpin shares his insights on the impact of brands in a global world and models for long-term growth, profitability, stability and survival through periods of crisis. His current research focuses on brand management. He has been widely published in more than 100 books, articles and case studies including the Financial Times, European Business Forum and MIT Sloan Management Review. In his presentations he shares his extensive knowledge in areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy.[/expand]


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Educating business leaders to address managerial dilemmas has long been IMD’s central tenet and Dominique Turpin is a high-calibre speaker who helps nurture a new generation of emerging market leaders eager to assume their new role on the world stage.[/expand]
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