May 28 2012
Simon Harrop
Chief Executive Officer, BRAND Sense Agency
Simon Harrop is the CEO of Brand Sense – global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory expert, Simon has enjoyed extensive public profiling through media. He is also a regular speaker, panel guest and contributor on the international marketing conference circuit.
“A Brand Sense expert”
Before establishing BRAND Sense Simon worked in a variety of marketing roles. A strong belief in the power of the sense of smell led him to form The Aroma Company in 1993. The Aroma Company provided strategic brand development and promotion through the sense of smell. Simon launched Brand Sense in 2006 with business partner John Phillips to help carry the message of sensory marketing out to a wider audience. Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.[/expand]
Simon shows audiences how they can use multi-sensory branding to develop products, services and communications that express their brands personality in new ways and helps them to develop deeper emotional connections with customers.[/expand]
Simon’s entertaining, high-energy style and power-packed presentations have built his reputation as a speaker who really delivers.[/expand]
Watch a video presentation of Simon Harrop
Topics
Sensory Marketing
Creating Sensory Strategies for your Brand
Brand Sense
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