Dec 26 2011
Rafe Offer
Entrepreneur & Former Global Marketing/Innovation Director at Diageo, Coca-Cola & Walt Disney
Rafe Offer is a marketeer with a track record of generating profitable new growth for some of the best known brands on the planet. He was on the team at Walt Disney that launched what became a billion dollar licensing product business for grown-ups in the 1990s. Recently, Rafe was instrumental in the development of the world’s fastest growing Recruitment Business – a business that was last month profiled by The London Business School as a model for an innovative start-up. He is also a serial seed funder and entrepreneur, for example he founded sofarsounds.com, an underground movement supporting new music via secret gigs in people’s living rooms.
“A Marketing Genius and incredibly inspirational speaker”
Rafe has a wealth of experience to tap into from working on the inside at Director level for Walt Disney, Coca-Cola and Diageo. He has also served as an independent consultant with a diverse and impressive range of companies – from online companies such as Moneysupermarket.com, Amazon and Findaproperty.com to the more traditional (AXA Insurance, Aviva Insurance, the Daily Mail Media Group and Reed Elsevier). Rafe’s experience as board member and investor for start ups gives him a pragmatic and cutting edge balance to the big company world. He is also a recognized social media expert who speaks regularly about digital innovation at the London Business School.[/expand]
A peak into the inner workings of some of the most exciting brands and companies today….a rare blend of creativity and commercial acumen….direct experience helping start-ups grow quickly and profitable (and how to apply that knowledge to bigger companies) ….how to build a company culture that add immediately value to your bottom line….. What’s more, Rafe’s experience building a valuable Global network of music fans via Sofarsounds.com with literally no money offers cutting edge lessons on the right ways to use social media to build a brand.[/expand]
With passion for what he does– and an engaging, relaxed interactive style that leaves audiences inspired.[/expand]
Watch a video presentation of Rafe Offer
Topics
Marketing basics
How to Start a Start-up; How to Apply Entrepreneurial Principles to your Business
The Value of Having a Vision – Internal Values and Culture Development
The Future of Social Media and It’s Real Relevance to your Business
How to Create a Culture that Enables Breakthrough Innovation
‘The Starting Point’ – How to Actually Engineer a Tipping Point and; How to Bridge What’s Cool With What’s Useful)
Publications
2010
Why Should I Work For You?
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