Dec 15 2017
Zoe Chance
Professor of Influence & Persuasion
Zoe Chance wants to get inside your head. More specifically, the Yale School of Management Professor wants to help good people and businesses do well in the world. The more we understand what influences decision-making, the more we can make better decisions.
“A brilliant thinker with a passion for educating the brightest minds”
Prior to joining the Yale faculty, Zoe enjoyed numerous diverse and successful experiences, including marketing a $200 million segment of Barbie, developing an executive education leadership programme at Harvard University, acting on stage and film, and starting a small business.Her 4Ps Framework for Behaviour Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. She also collaborates with various industry partners through her work at Yale’s Center for Customer Insights. Named to the Thinkers50 2016 Radar list of up-and-coming management thinkers, Zoe is passionate about turning knowledge into practice.[/expand]
Through the lens of behavioural economics, Zoe studies and teaches persuasion and decision-making, focusing on simple ways to understand how to help others lead richer, healthier, happier lives.[/expand]
Zoe delivers engaging, interactive presentations and workshops to organisations and conferences worldwide.[/expand]
Watch a video presentation of Zoe Chance
Topics
Embracing the Keys to Influence & Persuasion
Aligning Behaviour Change with Behavioural Economics
Communicating with a Powerful Presence
Entrepreneurship
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