Aug 22 2016
Safia Minney
Sustainable and Ethical Business Expert, Founder and Director of People Tree
Safia Minney MBE, FRSA is Founder and Director of People Tree, the pioneering Fair Trade and sustainable fashion and lifestyle brand. She developed the first organic and Fair Trade clothing supply chain and is recognised by the World Economic Forum as an Outstanding Social Entrepreneur.
“Safia is a proven and effective thought leader and campaigner for social justice and environmental impact”
After working for Creative Review magazine in London, Safia’s travels in Asia brought the reality of social injustice and environmental devastation front of mind. She decided to use her experience in marketing and publishing to promote social, arts and environmental publications and organisations. In 1989,Safia launched People Tree, the highest profile Fair Trade company in Japan, with over 1,500 stockists and three flagship stores. In 2000, Safia launched People Tree in London and today the company sells throughout Europe in over 200 stores. Safia drove the business as CEO, Creative Director, Head of Fair Trade supply chain development and led its promotion through marketing and PR in Europe and Japan.[/expand]
Safia focuses on promoting the ethical fashion cause beyond People Tree. In her presentations, Safia shares her knowledge and experience with audiences who want to put social impact and sustainability at the heart of their commercial or social business.[/expand]
Safia’s engaging and powerful message makes her a perfect choice to address audiences around the globe.[/expand]
Watch a video presentation of Safia Minney
Topics
Creating Sustainable Business Models
Social Marketing, Media and Brand Building
Creating Fair Trade and Social Impact
Women in Business
Slow Fashion. Aesthetics meets Ethics
The Future of Retail
Supply Chain Management & Transparency
Publications
2012
Naked Fashion
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