Oct 09 2015
Roger Blackwell
One of the most sought-after authorities on Consumer Behaviour and Marketing
Dr Roger Blackwell is probably best known as the marketing and retail “guru” with the ability to spellbind and mesmerise audiences. He is a prolific author with over twenty books to his credit and has been a Professor of Marketing at Ohio State University for over 30 years.
With his unique blend of humour, content and “how-to” take-aways Dr Roger Blackwell demonstrates the processes that help companies achieve new product and marketing success. He blends humour with case examples and vivid visuals to communicate information that decision makers can use to develop and create successful products, evaluate the long-term potential of existing products and develop new marketing strategies. In his latest book ”Customers Rule!”, he explores how to create winning marketing strategies to increase revenues, enhance productivity and decrease costs. He focuses on how successful firms can adapt to changing economic and technological realities, he also shows both consumer and business oriented firms how to get customers to want to do business with them.[/expand]
Dr. Blackwell currently serves on the boards of numerous privately and publicly held corporations, and has recently been named as “Outstanding Marketing Educator in America” and “Marketer of the Year”. In addition he is on the board of a number of start-up technology and Internet -based companies.[/expand]
Roger has helped many firms explore the long and short-term implications of e-commerce on retailing, B2B transactions and marketing – issues that he addresses thoroughly in his presentations. Ultimately he provides clients with a framework for determining how likely the Internet and other new technologies are to work in different situations, based on how the technology matches the needs of consumers. An outstanding and committed speaker who brings a wealth of experience to his highly entertaining presentations. Roger Blackwell is now in great demand as a keynote and conference speaker around the globe.[/expand]
Watch a video presentation of Roger Blackwell
Topics
How to Grow Profits in Competitive Times
Retailing in the 21st Century
How To Win in the Global Marketplace
From Mind to Market
Relationship Marketing
Consumer Trends
E-Commerce: Strategies for Competing in a. com World
Customers Rule! How to grow Profits in the Customer Economy
New Products, Big Hits! How to get your Products accepted in the Marketplace
Publications
Brands That Rock (2003)
Customers Rule! Why the e-commerce honeymoon is over (2001)
Contemporary Cases in Consumer Behaviour (1997)
From Mind to Market: Reinventing the Retail Supply Chain (1997)
Consumer Behaviour (1995)
Global Marketing: Perspectives and Cases (1995)
How to Grow Profits -CD ROM
From the Edge of the World: Global Lessons for Personal and Professional Prosperity (1994)
Cases in Marketing Management and Strategy (1984)
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