Apr 08 2015
Marie-FrancePochna
Leading Authority on the Luxury Goods Industry
Marie-France Pochna is a luxury industry watcher and authority on the power of innovation that drives this multi-billion dollar industry. An award winning author, Marie-France has also written biographies on several of the fashion industry’s key players. She teaches an MBA course in luxury brands at ESSEC, the leading French business school in Paris and at the London College of Fashion as well as Cass University.
“Ms. Pochna brings to her subject a reporter’s doggedness and a mechanic’s knack for assembling a whole from parts” New York Times
Born and educated in France, Marie-France obtained a law degree from Paris University and became a member of the Paris Bar. She subsequently joined the international law firm, Coudert Brothers, working both in Paris and New York.
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She has become an acclaimed guest lecturer analysing creative methods that have established the luxury industry as the forerunner of our global consumer culture. Her speeches investigate the power and the prestige of the global luxury industry and its impact on society and the economy.[/expand]
An enchanting and eloquent speaker, Marie–France always captivates audiences with her in-depth knowledge and well-informed opinions.[/expand]
Topics
The Lessons to be Learned in Management Thinking from the Luxury Goods Industry -Specifically as Consumerism is More and More Subjective and Emotional
The Power of Innovation
From the Elite to the Global Market
The Luxury Conglomerate
Publications
1996
Dior, Collection Fashion Memoir
Paul Ricard
1994
Christian Dior: the Universe of Fashion
1989
Irresistible Agnelli
1988
Nina Ricci
1980
Bonjour Mr. Boussac
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