Feb 16 2014
Ken Segall
Former Creative Director at Apple
Ken Segall is a creative director with a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.
“One of the leading voices on creativity, innovation and branding”
Ken also spent time as agency global Creative Director at Dell, IBM, Intel, BMW and Next Computer. His latest effort was the Ellen DeGeneres campaign for JCPenney that debuted at the Oscars. He consults usually about branding and naming and keeps a watchful eye on technology and marketing — offering insights based on his many years in charge of advertising for some of the most successful and iconic technology companies in the world.[/expand]
In his presentations Ken gives interesting insights into what became one of the world’s biggest brands. He recounts his life at Apple and helps companies wishing to leverage the power of simplicity. [/expand]
His powerful message makes Ken Segall a sought-after speaker at renowned conferences around the globe.[/expand]
Watch a video presentation of Ken Segall
Topics
Business Strategy
Creative Thinking
Digital and Online Business
Branding
Innovation
Publications
2012
Insanely Simple: The Obsession That Drives Apple’s Success
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