The Leading Speakers Bureau

Former Chairman of Interbrand

Rita Clifton has been called ‘The Doyenne of Branding’ by Campaign magazine, ‘Brand Guru’ by the Financial Times, and the Daily Telegraph described her as “The Brand Leading the Brands”. Rita is the former London Chief Executive and Chairman at Interbrand, the world’s leading brand consultancy, and Vice Chairman and Strategic Director at Saatchi & Saatchi. Rita now has a portfolio of chairing and non-executive directorships, including Bupa, Nationwide, Dixons retail plc and Populus.

“The brand is the most important and sustainable asset any organisation has – and it needs to be the central organising principle”

[expand title=”In detail”] Rita has featured on a wide variety of TV and radio programmes, including CNN, BBC, SKY, BBC World Service, Radio 4 Today and Radio 5 Live. The Bottom Line with Evan Davies, BBC2’s ‘Business Nightmares’, the Steve Jobs documentary Billion Dollar Hippy, and Any Questions? with Jonathan Dimbleby. She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing, and is closely affiliated with the RSA, Marketing Society, Marketing Group, Account Planning Group, Institute of Practitioners in Advertising and is a member of the Government’s Sustainable Development Commission and the Assurance and Advisory Board for BP’s carbon offset programme.[/expand]

[expand title=”What she offers you”]Rita shares her vision and insights on how organisations can use their brand as a key wealth generator, and make it their most important single asset, making up the most valuable part of modern business.[/expand]

[expand title=”How she presents”]Rita’s style is informal and relaxed yet dynamic and challenging. She will guide audiences through the forces at work and stimulate discussion on brands and customer experience. Her presentations are inspirational and highly motivating.[/expand]

Watch a video presentation of Rita Clifton

Topics

How to Build a World Class Brand

Branding in the Digital Age

Marketing

Corporate Reputation

Innovation

Leadership

Environment & Sustainability

Publications

2003
Brands and Branding

2000
The Future of Brands

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