The Leading Speakers Bureau

Thought Provocateur, Author, Former Editor of Marketing Week & Founder of Ctrl-Shift

Alan Mitchell is the UK’s leading marketing commentator. He has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy. He serves on the steering committee of Harvard Law School Berkman Center for Internet and Society Project VRM and on the editorial boards of The Journal of Brand Management and The Journal of Direct, Digital and Database Marketing.

“My interest is wealth creation. Real wealth creation that is, things & activities that enrich human lives” Alan Mitchell

[expand title=”In detail”] Alan Mitchell founded the Buyer Centric Commerce Forum with Liz Brandt in 2005. He also works with Mydex, a Community Interest Company whose goal is to ‘help individuals realise the value of their personal data’. He is a founder of the Mydex Community Interest Company and serves as Chairman of the Buyer Centric Commerce Forum.[/expand]

[expand title=”What he offers you”]Alan Mitchell looks at the changing face of the relationship between consumer and corporation, the change in the balance of power with the impact of social networking. He helps organisations in both the public and private sectors research, design and develop innovative ways of engaging with consumers, customers and citizens to seize these opportunities. He advises organisations about consumer empowerment.[/expand]

[expand title=”How he presents”]In his invaluable presentations, Alan Mitchell challenges preconceptions on global branding, customer relationship and permission marketing, and the importance of corporate reputation, expertly looking at all the trends. He is without doubt one of the most insightful commentators on marketing and an excellent speaker.[/expand]

Watch video presentation of Alan Mitchell

Topics

Branding

Marketing Trends

Reinventing Marketing

Communication

Customer Service / Satisfaction / Loyalty

Consumer Empowerment

The Rise Of Volunteered Personal Information (VPI) – The New Personal Communication Model

Workshops

Facilitation

Publications

2005
The New Bottom Line, (which introduced and fleshed out the concept of ‘buyer-centric commerce’)

2001
Right Side Up: Building Brands in the Age of the Organised Consumer

1997
Financial Times report: Brand Strategies in the Information Age

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