The Leading Speakers Bureau

Global Strategy & Marketing Guru

Prof. Dr. Jean-Claude Larréché is Professor at INSEAD, Europe’s leading business school in Fontainebleau, France, and holder of the Alfred H. Heineken Chair and is a specialist in strategic marketing. He is the founder and Director of the INSEAD Executive Programme “Strategic Management Services”, Chairman of Strat*X sa, a company specializing in strategic marketing training, London and Faculty Representative on the Board of INSEAD. Jean Claude has always combined his academic career with business activities.

Jean-Claude Larréché directs global fitness for growth at leading co-operations.

[expand title=”In detail”] In addition to his MBA from INSEAD, Jean-Claude received an MSc in Computer Sciences from the University of London and a PhD in Business from Stanford University. He has been named ‘Marketing Educator of the Year’ by Club 55, the European Community of Marketing Experts. He has twice won the ‘Overall European Case of the Year’ Award from ECCH (European Case Clearing House) for his case studies on Virgin Atlantic Airways and on First Direct. Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years.[/expand]

[expand title=”What he offers you”]Jean-Claude Larréché is the author or co-author of many books, including ‘Markstrat’, the leading strategic marketing simulation used by more than a million executives worldwide and currently used by 25 of America’s top 30 business schools. He directs a number of activities aimed at achieving excellence in customer centricity. He highlights the capability gap, and broader issues of strategic marketing.[/expand]

[expand title=”How he presents”]Jean-Claude Larréché is a highly memorable speaker and leading marketing thought leader, whose eloquently delivered presentations are packed full of actionable content.[/expand]

Watch a video presentation of Jean-Claude Larréché

Topics

Momentum Leadership for Efficient Growth

Strategic Marketing Leadership

Global Branding

Customer Based Innovation

Achieving Excellence in Customer Centricity

Publications

2008
The Momentum Effect: How to Ignite Exceptional Growth

1997
MARKSTRAT3: The Strategic Marketing Simulation

1988
INDUSTRAT (TM): The Strategic Industrial Marketing Simulation

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