Aug 27 2010
Bill Tancer
The Leading Authority on What People are Really Doing Online
Bill Tancer is the world’s preeminent expert on online behaviour and author of the New York Times bestseller, ‘Click’. He is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. As well as writing weekly columns for Time and The Wall Street Journal, he is widely quoted and is a frequent media guest. He is brilliantly adept at understanding the patterns in his company’s database of more than 10 million Internet users every day.
“For his presentations, Bill customizes his research to address an audience’s specific interests”
Bill Tancer has a Bachelor of Science degree from the University of Florida in Quantitative Management and a Juris Doctorate degree from the Walter F. George School of Law, Mercer University. Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant. He was also named Television Week’s “12 to Watch” for 2008 and is currently on the advisory board for the PEW Internet and American Life Project.[/expand]
A self-confessed data geek, Bill Tancer provides the most advanced research and analysis of online behaviour available. He crunches the numbers to quantify our desires, our fears, our quest for knowledge, and our aspirations. For businesses, searches can reveal surprising information that dispels assumptions about customer behaviour, such as the seasonality of clothing purchases. He offers a truly unique and all-new perspective on human behaviour with surprising and practical insights that can be used to our advantage in business and in life.[/expand]
With his fascinated audiences, Bill Tancer takes a look at our culture by evaluating the millions of search queries on the Internet. He brings humour, clarity, and insight to the trends that are revealed by the ways we seek out and consume information on the Internet. He takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web.[/expand]
Watch a video presentation of Bill Tancer
Topics
Click: What Millions of People Are Doing Online and Why it Matters
The Latest Internet Trends
The Science of Search
Consumers
Trends & Timing
Marketing
Customized Research
Online Behaviour
Publications
2008
Click: What Millions of People Are Doing Online and Why it Matters
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