The Leading Speakers Bureau

Professor & Director of Innovation ISEM Fashion Business School

Álvaro González-Alorda is professor and Director of the Innovation Department at ISEM Fashion Business School, Associate Professor at Instituto de Empresa and other business schools. In the last five years he has focused his research and his consulting activity on developing a methodology to launch transformation and innovation processes in companies, by adjusting the business model to cope with instability in the market.

“Past success can blind companies to the changes in the market & slow down the strategic decision to review the business model” Álvaro González-Alorda

[expand title=”In detail”] Álvaro González-Alorda holds a degree in Communications from University of Navarre and a PDD from IESE Business School. He has also carried out research work at Harvard Business School. He currently works with IESE professor Luis Huete delivering seminars and advising companies on innovation and transformation.[/expand]

[expand title=”What he offers you”]Álvaro González-Alorda offers presentations that draw from his vast experience, having collaborated with over 60 national and international companies. He has collected and consolidated work on innovation and transformation of organizations, based on cases and research produced by the best business schools worldwide, and also on consulting experience with small, medium and large companies from Europe, America and Asia.[/expand]

[expand title=”How he presents”]Álvaro González-Alorda is a skilled and communicative speaker. His high content presentations are most entertaining, educational and interactive, delivered with humour and charisma.[/expand]

Topics

Innovation and Transformation of Companies: Keys to Taking Advantage of the Crisis

Change Management

Leadership

Marketing and Clienting

Customer Management

Word of Mouth Marketing

Intelligent Use of New Technologies

Tourism Marketing

Transformation Processes

Publications

2010
Los próximos 30 años (The next 30 years)

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