May 29 2009
Martin Glenn
CEO Birds Eye Iglo Group
Martin Glenn was appointed CEO of the Birds Eye Iglo Group in November 2006. Previously he was President of PepsiCo UK, one of the UK’s leading soft drinks and snack food manufacturers, where he is acclaimed for creating a new uplifting corporate image for the company. Martin was President of Walkers Snack Foods, whom he joined in 1992, working his way up from Director of New Product Development, Vice-President of Marketing to become Walkers President in 1998, and PepsiCo UK President in 2003.
“An average plan well executed beats a brilliant plan done poorly”
Martin was awarded the Prince of Wales Ambassador Award in recognition of his work in this area. He was Marketing Week’s Chief Executive of the Year in 2003 and in July 2004 Martin was voted the UK’s most influential marketer by Marketing Magazine.[/expand]
Martin offers audiences a wealth of insight into marketing and branding strategies and explains the importance of innovative marketing techniques and how to achieve that all important customer brand loyalty.[/expand]
What our clients are saying
“Martin was excellent, giving a superb performance, with very relevant and interesting content-Marketing and Event Organisers”
Watch a video presentation of Martin Glenn
Topics
Branding and Positioning
Innovative Marketing Strategies
Corporate Social Responsibility
The Role of Business in Society – What Makes a Good Company
Publications
2005
Walkers Crisps: The Best Job in the World
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