Oct 01 2008
John Caslione
Global Business Specialist
John A. Caslione is a global business specialist.
He is founder, president and CEO of Andrew-Ward International, Inc. – a global marketing and sales organisation – that supports organisations with their global business strategy.
Currently, he also lectures on the global economy and global business development at Institute for Management Development, IMD, in Lausanne, and Northwestern University’s Kellogg School of Management.
He shows you how to take advantage of global opportunities.
Furthermore, he is co-founder and co-managing partner of GCS Business Capital GmbH, which specialises in advising European and Chinese small and medium size enterprises, SMEs, in globalising their business. The University of New York is where he gained his Bachelors of Science and MBA, and he gained his Doctorate of Law from Illinois Institute of Technology.[/expand]
Combining case study examples with his wealth of experience he shows you how to address the most challenging of global business issues. Thriving in the global business market is broken down into what, how and when. He looks at what your competitive advantage is, how to develop a global strategy and when, where and who your marketing messages should reach.[/expand]
Watch a video presentation of John Caslione
Topics
Competing Globally
Regardless of Size
Competing Against Price Discounting
Chinese Competition
A Threat or an Opportunity
Publications
2001
Global Manifest Destiny: Growing Your Business on a Borderless Economy
2000
Growing Your Business in Emerging Markets: Promise and Perils
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