May 07 2008
Gian Luigi Longinotti- Buitoni
Former CEO of Ferrari in North America
Gian Luigi Longinotti-Buitoni is currently the CEO of Goal.com a new Media company, providing the best international football coverage on the web and mobile.
He has led some of the world’s most prestigious consumer products companies and has a remarkable ability to transform products like Ferrari into irresistible brands.
“He is a charismatic personality, and socially at home with any group of people”
MIT
He is well known for his great success at Ferrari North America, where he was CEO from 1992 to 2000. During that time Ferrari sales in North America increased by 80%. He saw Ferrari as “the ultimate factory of dreams” and after a far-ranging analysis of high-end marketing and business trends, he developed the concept of “DreamMarketing.” Prior to joining Ferrari, he was an executive in his family’s European company, Industrie Buitoni Perugina (makers of Buitoni brand foods and Perugina luxury chocolates).
He was also CEO of Polo Europe, a division of Polo Ralph Lauren Corporation form 2000 to 2003. He was appointed for his broad base of experience in luxury goods and branded products.[/expand]
he art of successful “DreamMarketing” is the wave of the future to sustain and maintain customer loyalty. Gian Luigi Longinotti-Buitoni teaches audiences how to tap into those dreams to make them successful realities in business and in life.
His comprehensive international perspective, allows him to show companies how to accelerate their growth.[/expand]
Gian Luigi is a charismatic speaker who delivers compelling presentations.[/expand]
Topics
DreamMarketing
Luxury Branding
International Business
Publications
1999
Selling Dreams: How to Make Any Product Irresistible
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