Jul 24 2008

David Magliano MBE

Marketing and Commercial Director of England 2018

David Magliano MBE is Director of Commercial and Marketing at England 2018, the organisation bidding for England to host the 2018 Football World Cup. He is responsible for building UK public support and presenting England’s plans to FIFA. David’s previous roles include Director of Marketing for London 2012, Sales and Marketing Director of easyJet, and Sales and Marketing Director of Go (of which he was a founder).

Marketer of the Year (1999 and 2005)

In detail

Before Go, David spent 10 years at Imagination, Ogilvy and HHCL. David is a non-executive Director of Glasses Direct, and a former non-executive director of Dyson. He is a Fellow of the Chartered Institute of Marketing. David was UK Marketer of the Year in 1999 and 2005, and Global Chief Marketing Officer of the Year in 2006. He was awarded an MBE in 2006.

What he offers you

David has excellent knowledge of every discipline of marketing communications – big budget advertising, website, database marketing, consumer and corporate PR, events, internal communications and customer service. He is experienced in product development, ancillary revenue generation, pricing, distribution strategies.



Topics

Marketing Strategy

The Role of the Marketing Director

Winning the Olympic Bid (from a Marketing Perspective)

Creating Brands

A Client’s Perspective on Marketing Agencies



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Script by Dagon Design

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