Jul 07 2008

Will Whitehorn

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President of Virgin Galactic

Will Whitehorn is the president of Virgin Galactic, appointed in 2004. Prior to this he was responsible for the corporate image of Virgin, public affairs, global brand development, selected company stewardship and a number of new business development activities. Virgin plans to launch its inaugural mission late in 2008.

“Leading expert on Branding and Leadership”

In detail

Will’s early career included time as a Market Intelligence Officer for the TSB Group flotation. Additionally, he was an Account Director at Lombard Communications, where he worked on numerous flotations and bids for companies including Chrysalis Group, Ward White and Grampian Holdings. He joined Virgin Group in 1987 as Head of Corporate Public Relations. In 2002, he became Virgin Group’s Brand Development and Corporate Affairs Director, in this role acting as Sir Richard Branson’s spokesman. In 2004 he became a Non-Executive Chairman for Next Fifteen Communications plc, a worldwide technology public relations group

What he offers you

Will discusses one of the best-kept secrets for taking a brand across different markets and shows how thinking this way can benefit any company. He also shares insights into developing strong leaders by encouraging staff to take responsibility.



Topics

Take a Brand across Different Markets

Brand and Reputation

Branded Venture Capital

The Importance of a Visible Leader

Your Relationship with the Public



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Script by Dagon Design

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