May 29 2008
Mohanbir Sawhney
Expert in Strategic Marketing, e-Business and Innovation
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker.
He is currently the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University.
“A globally recognized thought leader”
In detail
Professor Sawhney is the co-author of three books and his research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science.
He advises Global 2000 firms and governments worldwide and has won several awards for his teaching and research. These include the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998.
What he offers you
Professor Mohanbir Sawhney offers audiences his views on collaborative marketing with customers, IT and business agility, customer-centric organization design, organic growth and business innovation.
Mohanbir Sawhney video presentation click on the text
Topics
Marketing Principles
Marketing Decisions for New Technology-Based Products
Mediation in Network Economy
E-business Strategy
Branding Strategy
Internet Business Models
Corporate Venturing
Organisational Learning
Publications
2002
Kellogg on Technology & Innovation
2001
Techventure: New Rules for Value and Profit from Silicon Valley
2000
The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation
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