Feb 19 2008
Who is coming to Bulgaria
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Sofia, Bulgaria - The National Theatre
Sahar Hashemi and Jay Conrad Levison will be participating as Key Notes speakers to the Second Marketing Innovation Forum organized by Capital Newspaper.
As already seen in the first marketing forum in 2007, this venue becomes the gathering point of all marketing specialists in Bulgaria and due to the importance of the speakers also in the region. Building on the long-lasting experience of “Capital” to appeal and talk to the marketing and advertising community in the country through its Media and Advertising pages – now building on that we offer the same community its Marketing Forum.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Sahar Hashemi has come along way since 1995 when together with her brother Bobby; she founded Coffee Republic, and built it into one of the UK’s most recognised high street brands with a turnover of £30m. In 2005 Sahar launched her new business idea-SKINNY CANDY- a brand of sugar free confectionary. It has already received wide press coverage and is available across big department store chains throughout the UK.
The theme of the Forum once again is Marketing Innovation and according to the organizers “marketing innovation” is always relevant, because it is different every year. What was Marketing Innovation last year is common-place marketing today.
