Mar 15 2008
The Books from Experts
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Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Sahar Hashemi
Sahar has been named one of the “100 Most Influential Women in Britain” by the Daily Mail, one of the “Top 35 Women in British Business under 35” by Management Today and one of the “20 Most Powerful Women in Britain” by the Independent on Sunday. Her media appearances include CNN Business Breakfast, BBC2, Radio 4, LBC, Radio 5 and BBC London amongst many others.
Sergio Zyman
Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.
Ray Hammond
Ray Hammond is Europe’s most experienced and most widely published Futurologist. For over 25 years he has researched, written and spoken about how future trends will affect society and business. As Global Warming and the threat to the Environment continues to occupy a priority position in the World’s agenda. Ray is one of a few commentators who are equipped to communicate how these massive challenges will affect our futures, the way we do business and the far reaching implications both socially, economically and politically.
Pierluigi Collina
One of the most recognised celebrities on the planet. He has refereed at the highest level including the 2002 World Cup Final and the 1999 Champions League Final plus countless World Cup and international matches, as well as in Serie A in his native Italy. He is uniquely respected by the players, managers and fans where his calm authority and sense of fair play under great pressure made him the best in the world’s most popular sport.
Hugh Johnson
Hugh Johnson is considered worldwide as the leading wine author. The two exceptional successes of his amazing career are ‘The World Atlas of Wine’ which is celebrating its quarter century and the annually updated ‘Pocket Encyclopedia of Wine’ now in its second decade.
With his extensive knowledge and his outstanding talent Hugh’s strength is taking the incredibly complex subject of wine and making it accessible to any audience.
