Jun
27
2008
Welcome to the Leading Speakers blog! If you're new here, you may want to subscribe to our Alberto Alessi has been described as the ‘godfather of Italian product design’.
Now Managing Director of Alessi Spa, using his entrepreneurial flair he has successfully explored the frontiers of design and technology. As a result, he has repositioned the company as a design leader partnering world class designers.
Deservedly, his risk management skills are sought by prominent technology and design led organisations around the world.
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May
06
2008
Creative Entrepreneur
Lapo Elkann is the grandson of Gianni Agnelli. Together with his brother and sister he is the majority shareholder of the private parent company controlling Fiat Group. In 2007, he launched his own company, Italia Independent which creates unique objects, clothing and accessories. Prior to that he was in charge of Worldwide Brand Promotion for Fiat Group. In 2001, he was Dr. Henry Kissinger’s Personal Assistant.
“To be independent means to write your own story everyday”
In detail
Having previously worked for Ferrari and Maserati in the Marketing Departments, Lapo moved to Fiat Auto S.p.a. in 2003, where he was in charge of the Fiat Europe Operative Marketing. Whilst in charge of Worldwide Brand Promotion for Fiat Group, he succeeded in winning back the attention of long gone younger clients bringing them to perceive Fiat as a “buddy brand” and “love mark”. He was in charge of the launch of Fiat Punto and has been involved in promoting the relaunch of the Iconic Fiat 500 Car.
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