Feb 08 2017
Robert Brunner
Former Director of Industrial Design for Apple Computer (1989- 1996) and Founder at Ammunition Design Group
Robert Brunner is a designer and Creative Director best known for his work at Apple Computers. As well as providing design and packaging for Adobe, Apple, Microsoft, Amazon and many more, Ammunition have effectively reinvented the personal audio market with the acclaimed Beats by Dr Dre headphones and earphones ranges.Robert believes design is not just something creatives do, but something that permeates a business and a brand from top to bottom, via product manufacture and through to the users.
“Iconic industrial designer”
After founding Lunar Design, Robert was employed by Apple’s design team. He was appointed Apple’s Director of Industrial Design by the end of the decade.At Apple, Robert led the design team on all of the company’s computer products, most notably the PowerBook, laying the foundations for moving computers from the utilitarian to the desirable. This ethos would define Apple and would arguably be responsible for making them into the most powerful brand and technology company in the world.After Apple Robert became a partner at Pentagram, the acclaimed brand and design company working with clients including Citibank, United Airlines, Nike, and Dell. He then founded the creative company Ammunition which focuses on the cross-over between product design, branding and user experience.[/expand]
Robert Brunner’s speeches are direct and insightful when it comes to design and issues of corporate branding. During his time at the incredibly successful personal computing company, he led the design of the original PowerBook and went on to later lead his own design firm called Ammunition LLC. Though much of his work focuses on the aesthetic appeal of products, Robert Brunner’s speeches often emphasize the importance of a brand’s connectivity to their audience, and how important it is to create a deeper connection to consumers.[/expand]
A talented speaker with a knack for communicating his ideas very clearly, Robert Brunner is a well-respected and leading thinker in his industry, and for good reason.[/expand]
Watch a video presentation of Robert Brunner
Topics
Design and Branding
Defining Brand
The Shape of Things to Come
What all Great Design Companies Know
CommunicatingIdeas through Products
Publications
2008
Do you matter? How great design will make people love your company (co-author)
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