Sep 17 2008
Marian Salzman
Trendspotter, Futurist and Strategist
Marian Salzman is the President of Euro RSCG Worldwide PR, North America. She took over in 2009, bringing laser-like focus to the agency’s social media and grassroots campaigning, a homecoming, as she had previously spent five years as Chief Strategic Officer of Euro RSCG Worldwide. Before returning to Euro, she was CMO at global PR giant Porter Novelli. She drove Porter’s brand positioning and executed thought leadership, reputation management and social media programs, including the creation of Porter’s pop-up agency Jack + Bill, which won PRWeek’s 2009 PR Innovation of the Year.
“One of the Top Five Futurists in the World”
VNU 2004
In detail
Named one of the world’s top five trendspotters, she has managed other trendspotters around the globe for more than 15 years. She has been CMO at JWT Worldwide, worldwide Director of TBWA’s Department of the Future, and Director of Consumer Insights and Emerging Media at Chiat\Day. With Jay Chiat, she co-founded Cyberdialogue, the world’s first online market research company, in 1992. In addition to her closely watched and widely reported-on annual trends forecast, Marian has contributed regular trends columns to Forbes.com’s CMO Network and CNBC.com and written for industry leaders Adweek (U.S.) and Marketing Week.
What she offers you
Marian has identified and taken public such concepts as Metro-sexuality. Singletons and Globesity She brings to her presentations more than a decade’s worth of experience as a consumer researcher and trend analyst as well as a reputation as one of the world’s leading futurists. Marian not only delivers practical insights, but she also offers audiences an accurate glimpse of the near future.
How she presents
Her powerful presentations are well prepared and entertaining.
Marian Salzman video presentation click on the text
Topics
Social Media and Consumer Trends
Lines That Zig but Don’t Zag
Beware the Mobmedia – the New Bullies
Obamaclock
Heading Off Angst
No Piggy in the Bank
Go Community!!
The Shadow of the Bomb, Again
Hands-On Aspirations for Insourcing
Publications
2007
Next Now
2003
The Future of Men
2003
Buzz: Harness the Power of Influence and Create Demand
1999
Face2face in Cyberspace
Next: Trends for the Near Future
1996
Going to the Net a Girl’s Guide to Cyberspace
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