Sep 17 2008
Marian Salzman
Marketing Futurist and Strategist
Marian Salzman is partner and Chief Marketing Officer at Porter Novelli Worldwide. She has been the EVP and director of strategic content at JWT (J. Walter Thompson), is one of the world’s leading futurists and strategists. Most recently, she spent nearly four years at Euro RSCG Worldwide, where she rose from Global Strategy Director to Executive Vice President, Chief Strategy Officer. She also launched the agency’s S.T.A.R. (Strategic Trendspotting and Research) initiative
“One of the Top Five Futurists in the World”
VNU 2004
In detail
From 1997–2000, she headed up The Intelligence Factory, Young & Rubicam’s global think tank and trend-forecasting company, which she co-founded. From 1994–1997, Salzman worked at TBWA Worldwide, where, among other accomplishments, she created and managed the Amsterdam-based futurology and consumer-insights lab, with strategic-planning oversight for Europe, the Middle East, Africa, and Asia.
What she offers you
Marian has identified and taken public such concepts as “Metro-sexuality,” “Singletons,” and “Globesity.” She brings to her presentations more than a decade’s worth of experience as a consumer researcher and trend analyst as well as a reputation as one of the world’s leading futurists.
Marian Salzman video presentation click on the text
Topics
Trends for the Near Future: What You Need to Know
Trend Capitals
Life Convergences
The Future of Retail
The New Consumer
10 Trends for the Near Future
Publications
2007
Next Now
2003
The Future of Men
2003
Buzz: Harness the Power of Influence and Create Demand
1999
Face2face in Cyberspace
Next: Trends for the Near Future
1996
Going to the Net a Girl’s Guide to Cyberspace
Contact Marian Salzman:
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