Jul 21 2008
Wally Olins CBE
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World Authority on Brand Development and Identity
Wally Olins is a co-founder of Wolff Olins and was Chairman of the company until 1997 and he is Chairman of Saffron Brand Consultants. He has advised many of the world’s leading organisations on identity, branding, communication and related matters. He has also worked with a number of countries on branding issues. He has acted as advisor to major strategic consultancies. He is currently Visiting Fellow at Said Business School in Oxford, and Visiting Professor at Lancaster University and Copenhagen Business School.
“Identity Guru”
In detail
He was responsible for the branding programme of Øresund, the first region between the nations Denmark, Copenhagen and Sweden’s Malmö. One of his main areas of interest is the big ideas behind organisations, mergers and acquisitions, and he has a particular interest in and experience of the branding of regions and nations.
What he offers you
Wally Olins is one of the world’s most experienced practitioners of corporate identity and branding. Drawing upon his considerable experience he expertly shows organisations around the world how to develop their corporate culture and global identity
Wally Olins CBE video presentation click on the text
Topics
Corporate Identity and Mergers
How to Communicate Internally & Externally
Developing a Corporate Culture
Developing a Global Identity
The European Global Company
Coherence, Personality and Positioning
Publications
2003
Wally Olins on Brand (2003)
2001
The Corporate Identity Audit
2000
Trading Identities: Why Countries and Companies Are Taking on Each Others’ Roles
1996
The New Guide to Identity
1995
International Corporate Identity
1989
Corporate Identity
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