Jul 03 2008
Chris Anderson
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Editor-in-chief, Wired Magazine
As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the centre of the new economy. He has written an exciting new book that defines an entirely new economic model for business. ‘The Long Tail: Why the Future of Business is Selling Less of More’ explores the tremendous business potential of the long tail—the rise of the niche as a powerful new force in our economy.
“Anderson’s insights with the Long Tail continue to influence Google’s strategic thinking in a profound way.”
Eric Schmidt, CEO, Google
In detail
Before taking the helm at Wired, Chris worked at The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals, Science and Nature. Education background: physics, including research at Los Alamos.
What he offers you
In his presentations Chris chronicles the effect of technologies that have made it easier for consumers to find and buy niche products that break through the bottlenecks of broadcast and traditional bricks and mortar retail. It offers indispensable help in building a company’s business model around this incredible potential.
Topics
New Media and Emerging Technologies
The Long Tail
Niche Markets
Growing Your Business
Publications
2006
The Long Tail- Why the Future of Business Is Selling Less of More
Book Chris Anderson to speak at your corporate event:
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