Jun 17 2008
Prof. Philip Kotler
Award-Winning Global Marketing Guru
The prolific author of many definitive marketing reference works, Professor Philip Kotler is widely regarded as the world’s leading expert on strategic marketing.
He is currently the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.
“Today’s smart marketers don’t sell products; they sell benefit packages”
Prof. Philip Kotler has been ranked among the top 50 most influential business thinkers. In 2009 Thinkers 50, the global ranking of management gurus, placed him among the list of most influential thinkers
In detail
Professor Kotler has consulted to many major U.S. and foreign companies – including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola – in the areas of marketing strategy and planning, marketing organization, and international marketing.
He has authored what is widely recognized as the most authoritative textbook on marketing: ‘Marketing Management’, now in its 12th edition. He has also authored or co-authored a number of benchmark books and over one hundred articles, many of which have been published in the world’s leading journals. He holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI)
What he offers you
Professor Kotler’s professional wisdom is contemporary, relevant and practical, and his presentations are illustrated with many examples drawn from international business. He offers profound and provocative perspectives on market-based corporate revitalisation.
Topics
Marketing Strategy and Practices
New Product Development
Strategic Marketing
Publications
(A selection)
2006
Marketing in the Public Sector: A Roadmap for Improved Performance (with Nancy Lee)
2002
Marketing Management
Marketing Professional Services
2001
Principles of Marketing (with Gary Armstrong)
Kotler on Marketing: How to Create, Win and Dominate Markets
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