The Leading Speakers blog

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The Father of Guerrilla Marketing

Jay Conrad Levinson is the founder of Guerilla Marketing and one of the leading figures in the marketing world. Also the author of the best-selling marketing series in history, Guerrilla Marketing, plus 30 other business books, selling over 14 million copies. His Guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

“Jay is one of the foremost business marketing experts in the world.” Entrepreneur Magazine

In detail
Jay taught Guerrilla Marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine and online columns published monthly on the Microsoft and GTE websites.
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Former President of Costa Rica & Former CEO of the WEF

José María Figueres served as President of Costa Rica from 1994 to 1998. As such, he was the youngest President of a Central American country in modern times. Today he continues to work in the fields of technology and development, and is currently the CEO of Grupo Felipe IV, based in Spain, dedicated to the support of organizations which promote development and democratic values around the world.

“The world of tomorrow, which we are constructing today, will be different”

In detail

Prior to serving as President, José Maria was Minister of Foreign Trade and Minister of Agriculture. He has pioneered the linkage between sustainable development and technology, in the realms of business, public service, and non-profit organisations. He helped create and lead the United Nations Information and Communication Technologies Task Force and is the founder of the Fundación Costa Rica para el Desarrollo Sostenible in Costa Rica. In 2000, he joined the WEF and became its first CEO in 2003.
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Lawyer Turned Entrepreneur

Sahar Hashemi has come along way since 1995 when together with her brother Bobby; she founded Coffee Republic, and built it into one of the UK’s most recognised high street brands with a turnover of £30m. In 2005 Sahar launched her new business idea-SKINNY CANDY- a brand of sugar free confectionary. It has already received wide press coverage and is available across big department store chains throughout the UK.

“Sahar connected with the audience at an emotional level and made a lasting impression!”

In detail

Sahar has been named one of the “100 Most Influential Women in Britain” by the Daily Mail, one of the “Top 35 Women in British Business under 35” by Management Today and one of the “20 Most Powerful Women in Britain” by the Independent on Sunday. Her media appearances include CNN Business Breakfast, BBC2, Radio 4, LBC, Radio 5 and BBC London amongst many others.
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Former Director of British Airways &
Voted European Business Speaker of the Year 2001

Larry spent 10 years as a Director of British Airways and the loyalty management company, Air Miles, in both New York and London. His roles included Director of Customer Service and Director of People and Culture (he being the first person in Britain to hold this title). He is not just a theorist, but has turned his ideas into tangible business triumphs on both sides of the Atlantic.

In detail

Larry pioneered Corporate Mentoring in the U.K. at AirMiles and has been the Personal Mentor to several Chief Executives in both the U.K. and across Europe. Larry brings the practical experience of 10 years of director level, hands on decision making experience at multi-national companies (British Airways and AirMiles), as well as the insight gained from having made 250 speeches to companies and governments all over the world during the past 8 years.
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