Feb 29 2008
Jay Conrad Levinson
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The Father of Guerrilla Marketing
Jay Conrad Levinson is the founder of Guerilla Marketing and one of the leading figures in the marketing world. Also the author of the best-selling marketing series in history, Guerrilla Marketing, plus 30 other business books, selling over 14 million copies. His Guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
“Jay is one of the foremost business marketing experts in the world.” Entrepreneur Magazine
In detail
Jay taught Guerrilla Marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine and online columns published monthly on the Microsoft and GTE websites.
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