Archive for February, 2008

Feb 29 2008

Jay Conrad Levinson

The Father of Guerrilla Marketing

Jay Conrad Levinson is the founder of Guerilla Marketing and one of the leading figures in the marketing world. Also the author of the best-selling marketing series in history, Guerrilla Marketing, plus 30 other business books, selling over 14 million copies. His Guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

“Jay is one of the foremost business marketing experts in the world.” Entrepreneur Magazine

In detail
Jay taught Guerrilla Marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine and online columns published monthly on the Microsoft and GTE websites.
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Feb 24 2008

Sahar Hashemi

Entrepreneur & Innovation Expert

Sahar Hashemi is one of the UK’s most inspirational female entrepreneurs and a powerful speaker on innovation and entrepreneurial mindset in corporations sharing with the audience her captivating personal stories of building two famous brands; Coffee Republic, UK’s first coffee bar chain, which she and her brother grew to 110 stores and £30m turnover and exited in 2001, and Skinny Candy, the guilt free confectionery brand which she sold to Glisten Plc in 2007. She is a bestselling author – her book ‘Anyone Can Do It- Building Coffee Republic from our Kitchen Table’ has been translated into 6 languages.

“Sahar connected with the audience at an emotional level and made a lasting impression!”

In detail

Sahar has been named one of the “100 Most Influential Women in Britain” by the Daily Mail, one of the “Top 35 Women in British Business under 35” by Management Today and one of the “20 Most Powerful Women in Britain” by the Independent on Sunday. Her media appearances include CNN Business Breakfast, BBC2, Radio 4, LBC, Radio 5 and BBC London amongst many others.
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